My aim was to launch a new advertising campaign to promote the tours offered by Contiki. I wanted to keep true to Contiki's core values, but try a different design approach rather than what they currently mix and match on their website and annual magazines. My work was selected to represent and promote the faculty of design for 2010 at the University of Wollongong. These designs were also published in "Art and Design Education Resource Guide 2010," a 240 page comprehensive guide to art and design courses available at universities, TAFE Colleges and private schools in Australia. You can obtain more information about the book my work was published in by visiting: http://www.dgonlinestore.com.au/_product_32283/Art_and_Design_Education_Resource_Guide_2010

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These are lanyards that you get given to wear whilst travel. When traveling you have to keep certain emergency numbers on you for such things as your tour guide and places your staying at... when I was on tour I found it hard to keep my documents in one place and in tact for that matter! I thought this would be a great idea to go underneath your clothing when traveling in case of an emergency. You can be discrete with a lanyard under your jacket or jumper... or you can have it out loose so that people know your part of the group.

I thought I would also show how these designs and branding could also be versatile enough for the bus branding. Also, when people see the Contiki bus's roaming around the cities and countries it is highlighting and advertising its services.