Wednesday, 6 July 2011

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The Point

This is a large format poster I made for South Hurstville RSL Club. I named and featured the main bar of their club, which was the main feature of the club (it was the first thing you saw as you walked into the club). I never got to see the final result in context, however it was to be presented on a white light box behind the bar.





I though the straw font I made was the strongest part of the design and was a great representation of a bar that of course sells drinks! :P 

Wednesday, 15 June 2011

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Unleash the travel bug within! CONTIKI

My aim was to launch a new advertising campaign to promote the tours offered by Contiki. I wanted to keep true to Contiki's core values, but try a different design approach rather than what they currently mix and match on their website and annual magazines. My work was selected to represent and promote the faculty of design for 2010 at the University of Wollongong. These designs were also published in "Art and Design Education Resource Guide 2010," a 240 page comprehensive guide to art and design courses available at universities, TAFE Colleges and private schools in Australia. You can obtain more information about the book my work was published in by visiting: http://www.dgonlinestore.com.au/_product_32283/Art_and_Design_Education_Resource_Guide_2010





These are pocket map designs so that when you arrive to your country destination you can find your way in a discrete manner. 

Front:
Back:

Lanyards
These are lanyards that you get given to wear whilst travel. When traveling you have to keep certain emergency numbers on you for such things as your tour guide and places your staying at... when I was on tour I found it hard to keep my documents in one place and in tact for that matter! I thought this would be a great idea to go underneath your clothing when traveling in case of an emergency. You can be discrete with a lanyard under your jacket or jumper... or you can have it out loose so that people know your part of the group.

Bus Branding
I thought I would also show how these designs and branding could also be versatile enough for the bus branding. Also, when people see the Contiki bus's roaming around the cities and countries it is highlighting and advertising its services. 





















Tuesday, 7 June 2011

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Cage Doll

Recently I did a logo design for a ladies women's fighting company. Its like the UFC... but for women. So its pretty hard core womens fighting.

My client was originally keen to have a pinup girl or to include those knuckle fighting tools, however we decided that it would be best to have a feminine but edgy feel, rather than masculine and manly look. 

This logo is being used for womens fight and street wear and accessories (online store which she was starting). Cage Doll is directed to the 18-40 year old women market who are into mixed martial arts and the street clothing industry.

Here are the designs: